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1002:2022:3.2 [2022/08/15 17:55] – [And carrots] Ryan Schram (admin)1002:2022:3.2 [2022/08/15 21:54] (current) – [Haul of mirrors] Ryan Schram (admin)
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 ===== From our kitchen to yours ===== ===== From our kitchen to yours =====
  
-[[marion.jpg|A shelf of boxes of readymade mixes]]+{{:marion.jpg|A shelf of boxes of readymade mixes}}
  
 ===== Food is sacred ===== ===== Food is sacred =====
  
-[[sacred.jpg|A shelf of boxes of various dried beans and grains, each bearing a label, “Food is sacred”]]+{{:sacred.jpg|A shelf of boxes of various dried beans and grains, each bearing a label, “Food is sacred”}}
  
 ===== Daigou [代购], personal shoppers or “model consumers”? ===== ===== Daigou [代购], personal shoppers or “model consumers”? =====
  
-Daigou [代购] purchase goods on behalf of overseas clients, and document their purchasing online.+Daigou [代购] purchase goods on behalf of overseas clients, and document their purchasing online (Xiao and Mantesso 2019; Zhou 2017).
  
 They also produce live streams while they shop, watched by many more than just their customers. They also produce live streams while they shop, watched by many more than just their customers.
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 “Haul videos” on Youtube allow us to see daigou in a wider frame. “Haul videos” on Youtube allow us to see daigou in a wider frame.
  
-Destiny Marie, dir. 2022. I Spent over 2,000 Dollars Shopping (Haul). https://www.youtube.com/watch?v=4gZR4yQTQKg.+* Destiny Marie, dir. 2022. //I Spent Over 2,000 Dollars Shopping (Haul)//. https://www.youtube.com/watch?v=4gZR4yQTQKg. (This example may in fact be satire, but if it is, it’s good.)
  
-The producers of haul videos merely display what they have bought, emphasizing the sheer quantity and the total spent, like a score. (This example may in fact be satire, but if it is, it’s good.)+The producers of haul videos merely display what they have bought, emphasizing the sheer quantity and the total spent, like a score.
  
 You can score points on social media, either as a daigou, blogger, or haul-video maker, but who benefits? You can score points on social media, either as a daigou, blogger, or haul-video maker, but who benefits?
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 ===== References and further reading ===== ===== References and further reading =====
 +
  
 Marx, Karl. (1867) 1972. “Capital, Vol. 1 [Selections].” In //The Marx-Engels Reader//, edited by Robert C. Tucker, 309–43. New York: W. W. Norton & Company. Marx, Karl. (1867) 1972. “Capital, Vol. 1 [Selections].” In //The Marx-Engels Reader//, edited by Robert C. Tucker, 309–43. New York: W. W. Norton & Company.
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 Woronov, T. E. 2016. “‘Model Consumers’: Beauty Bloggers, Everyday Experts, and Governmentality in Urban China.” In //New Mentalities of Government in China//. Routledge. Woronov, T. E. 2016. “‘Model Consumers’: Beauty Bloggers, Everyday Experts, and Governmentality in Urban China.” In //New Mentalities of Government in China//. Routledge.
  
 +Xiao, Bang and Sean Mantesso. 2019. “‘You Must Embrace Them’: Inside the Billion-Dollar Daigou Industry.” ABC News, July 30, 2019. https://www.abc.net.au/news/2019-07-31/chinese-daigou-changing-influencing-australian-business/11221498.
 +
 +
 +Zhou, Christina. 2017. “Why China Is Tuning in to Live Streams from Aussie Shops.” ABC News, September 1, 2017. https://www.abc.net.au/news/2017-09-02/daigou-gift-shops-products-for-china/8812336.
  
  
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1002/2022/3.2.1660611306.txt.gz · Last modified: 2022/08/15 17:55 by Ryan Schram (admin)